Kellogg's reduce snack packaging
Reducing the secondary packaging on single-serve snack bars will result in environmental and financial benefits for the cash & carry and wholesale distribution sectors, Kellogg's have said.
Introduced in September and October, the new packs will reduce the case's footprint by 25%, according to Kellogg's, in turn saving approximately 60 tonnes of cartonboard. It will also give a saving of £600,000 a year across Europe.
Jon Evans, Kellogg's UK Supply Chain Integration Manager, said "Our Customers are pleased with the results too, as the cases are less bulky so save valuable space on shelves. With extra bars in the box, availability should also improve."
The new packaging format, is to be used for most brands and will mean more cases can fit on each pallet, meaning that 164 truckloads will be taken off the roads each year.
Mr Evans said Kellogg's had purposely shied away from making "big, headline-grabbing announcements" on green issues, adding, "This is one of many initiative we're looking at as part of our packaging proposition. We're taking a long-term view, making small steps like this one, but steps that can make a difference to out supply chain in the future."
Around 90% of Kellogg's packaging is made from post-used recycled material, but the firm said it only reduced packaging where there was no risk of compromising the product.
