World Cup special edition packs
Josh Brooks - www.packagingnews.com.uk
There's nothing like a World Cup for making special-edition packs seem like the norm. But did you see the pictures of what is possibly the world's most lavish transit packaging? If not, here it is - with, appropriately, model-cum-diva Naomi Campbell.
The box for the World Cup is made by Louis Vuitton and was unveiled yesterday at the baggage-maker's Parisian HQ. Sadly we don't know much more about it than that - but you can see more pictures of the supermodel with the pack by clicking here.
Back in the real world, though, there are a number of interesting innovations that are being launched for the World Cup, which kicks off next week.
It's perhaps not surprising that some of these have focused on beer, the favourite drink of sports fans everywhere. One favourite is SAB Miller's can which has a simple but brilliant ring-pull that removes the entire top of the can - transforming the drinking experience into something more resembling a glass than a can.
Elsewhere, Budweiser has launched a special-edition metal bottle for the tournament. Metal bottles are not exactly a new departure, although they haven't yet had the impact that their makers might have hoped for, especially given the advantages compared to glass that they won't smash and are likely to be lighter. Those arguments aside, though, Bud have done a good job on this bottle - it looks pretty cool.
One final bit of genius - the Korean designers who have created the Dream Ball, a food aid pack that can be turned into a football after its use. So far at Packaging News Towers we've only seen pictures of this - but we'd love to get our hands on an example for any office-based football fun that may happen during the World Cup.
