Across the food and drinks industry, packaging is thriving in innovation, with new brands developing their product packaging in both functionality and design. As a result, competitors are battling for the newest and unconventional packaging solutions.
With this in mind, the experts at SJA Film Tech have come up with a list of things you should consider when creating your very own food and drink packaging.
Create an individual design
First impressions count when it comes to selling your products, meaning not only does your product need to be different but you also need a design that stands out from the crowd.
Visually appealing, eye catching packaging will be the first thing to grab the attention of the consumer, alongside quality and presentation of these products.
With some produce, such as ready meals, you may also be fighting against the kind of image ready meals portray. Consumers can often perceive ready meals as being poor quality, with the notion that they are made as a fast food alternative with convenience for the consumer in mind. This provides brands with opportunities for innovation in the ready meal industry, to improve public perception with high-quality, inventive design solutions.
So, ensure you have thought about all the elements, including the form, functionality, brand identity and design versatility.
Use a durable material
From colour to a combination of matte and gloss finishes, packaging can be designed and manufactured to look and feel more premium, whilst retaining the produce.
Considering the processing, shelf-life, and maintaining the quality and safety of food is necessary to ensure the produce is bought the same as it was when it was first placed in the packaging. This could be exceptionally important for take-away or fast food brands.
The appropriate material can also enhance the performance and shelf-appeal, with the option of additional security such as a secure seal for consumer convenience.
Save the environment with a reusable solution
When packaging comes to the end of its life, a recyclable solution will also tackle the reduction of waste, as well as you and the consumer making a positive contribution to the environment.
Choose SJA Film Tech for your food packaging films!
At SJA Film Tech, we provide a wide range of food packaging solutions to help meet the needs of many different catering and packaging requirements.
Let us help you with finding a packaging film suitable for your brand.