The Art of Packaging Design

Packaging design is a key element of marketing, as it can be a powerful tool in terms of appealing to a brand’s target audiences and beyond. Both practical and creative, there has been a wealth of memorable packaging designs over the years.

What is Product Packaging Design?

Whether it be the bottle for your bubbly, your favourite box of biscuits or the box for your birthday cake – product packaging design is an imperative marketing tool and way to contain the product in question.

With a variation of materials available, product packaging design combines colours, fonts and brand logos to catch shoppers attention, along with conveying the story behind a brand’s product.

Types of packaging:

  • Poly bags
  • Paperboard boxes
  • Foil sealed bags
  • Corrugated boxes
  • Plastic boxes

What Should Be Included in Product Packaging?

Beyond being an eye-catching material that is there to entice consumers in a variety of sectors, product packaging is there to inform the potential buyer about the product they are purchasing.

In the UK for example, if traders exaggerate or misrepresent the product contained in the packaging, they can be prosecuted under the Consumer Protection from Unfair Trading Regulations. Therefore, it’s paramount that product packaging contains factual information such as the list below:

  • Safety instructions if applicable
  • Manufacturer/ importer information
  • Price

Explore Unique Product Packaging Designs

Throughout the years the world has witnessed an array of innovative packaging designs as trends and products evolve. Some product packaging designs are recalled for all the right reasons and some for all the wrong reasons, but what is certain is that product packaging design has the power to set products apart from the crowd.

At SJA Film Tech, we have collated some of the most intriguing and unique product packaging designs the internet has to offer.

1. Gnome Bread Packaging

Gnome Bread

Ref: Lo Siento Studio

2. Beeloved Honey

BEELOVED

Ref: www.behance.net

3. Fruits Toilet Paper

Fruit Toilet Roll

Ref: Latona Marketing Inc. 

4. Thelma’s Cookies

Thelma Cookies

Ref: Packworld.com

5. NYC Spaghetti

NYC Spaghetti

Ref: Alex Creamer

6. Blood of Grapes

Blood of Grapes

Ref: Constantin Bolimond

7. Origami Beer

Origami Beer

Ref: Clara Lindsten

8. Bla-bla Cookies

Bla Bla Cookies

Ref: Oksana Paley, Adeliya Koldarova, Zaira Panaeva, Dariia Sapozhnikova

9. Whitebites

White Bites

Ref: Cecilia Uhr

Innovative Product Packaging Solutions with SJA FIlm Tech

As a leading global packaging supplies company, we provide high quality, cutting-edge packaging solutions.

Discover how SJA Film Tech can assist your company by browsing our services, or get in touch with the team via our online form.