E-Commerce packaging is expected to grow rapidly in the coming years, expanding at an annual growth rate of 14.3% from 2017 through to 2022.
Reaching almost $55 billion in 2022, modern technologies are driving innovation in e-Commerce packaging solutions, as the channel has become one of the most sought-after areas in the global packaging industry.
So, what will the future of packaging mean?
Importance of e-Commerce packaging
As a sales and delivery platform, e-Commerce is increasingly becoming the preferred channel for consumer purchases.
Brands, logistics companies, conventional and online retailers are all positioning themselves to take advantage of the expected rise and growth. However, they are now under pressure to lead innovation for unique packaging.
Big brands know how both good and bad packaging can have a significant impact on the customer experience, meaning brands who primarily sell through online channels understand the importance of positioning themselves ahead of the competition in product and brand differentiation.
Challenges of e-commerce packaging
The rapid growth effects e-Commerce packaging across the industry, including corrugated packaging, flexible packaging, protective and transit packaging, but whilst companies must adapt to meet the needs of the market, the packaging itself must also evolve.
Addressing this fast-changing market will require the overall packaging supply chain to meet new requirements, adapting to new technologies and utilising sustainable materials to make packaging safer and more efficient.
Manufacturers and retailers will have to consider the environmental impact of waste and packaging disposal, as well as supply chain efficiency and shipping costs.
Nevertheless, the future is providing many positive opportunities for e-Commerce packaging.
With technological advancements, companies are beginning to apply new technologies into their packaging, creating environmentally friendly, individual designs.
Contact SJA FilmTech for packaging information
It is important for companies to be prepared and knowledgeable about the future of e-commerce packaging, so they can succeed in the market.
With experience within the film and packaging industry, SJA FilmTech can help you with any of your packaging needs, tailoring our services to your industry.